Do you want to know the best SEO and blogging strategies for new social media platforms like Lemon8 and BeReal? You’re in the right place.
The emergence of new social media platforms such as Lemon8 and BeReal presents a golden opportunity for content creators and businesses to gain visibility in untapped markets.
New social media platforms often attract niche audiences and early adopters, presenting unique opportunities to build brand visibility and authority in untapped markets.
By creating content tailored to these platforms, businesses can engage with a fresh, highly engaged demographic and establish a foothold before the space becomes saturated.
Moreover, as algorithms and user behavior on these platforms evolve, experimenting with optimized content can provide valuable insights that enhance overall marketing strategies. Diversifying your approach across established and new platforms ensures you remain adaptive and relevant, maximizing your reach and fostering meaningful connections with diverse audiences.
Topics
- Introduction to Lemon8 and BeReal Social Media Platforms
- Why SEO Matters for Social Media Platforms
- Blogging Strategies for Lemon8
- Leverage High-Quality Visuals
- Write Descriptive, Engaging Captions
- Create Complementary Blog Content
- Master Hashtag Strategy
- Blogging Strategies for BeReal
- Capitalize on Authentic Moments
- Incorporate Time-Sensitive Content
- Promote Cross-Platform Engagement
- Embrace Community Building
- General SEO Tips for New Platforms
- Keyword Research
- Optimize Profiles
- Experiment and Analyze
- Repurpose Content
- Leverage Early Adopter Advantage
- Conclusion
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01. Introduction to Lemon8 and BeReal Social Media Platforms
Here is a brief introduction to Lemon8 and BeReal social media platforms.
Lemon8
Lemon8 is a content-driven platform that focuses on visually appealing, lifestyle-oriented posts, and blending elements of Instagram and Pinterest. It emphasizes rich, descriptive captions and high-quality imagery.
Do you know? Lemon8 is owned by ByteDance (the parent company of TikTok). As of 2023, it has over 5 million monthly active users globally, with around 4.25 million active users in the U.S. alone. |
BeReal
BeReal is a unique social app that encourages authenticity by prompting users to share unfiltered snapshots at random times daily. The platform’s emphasis on spontaneity makes it stand out from polished, curated social media experiences.
Do you know? BeReal was initially founded by Alexis Barreyat and Kevin Perreau in 2020, with a mission to promote authenticity in social media interactions. As of June 2024, BeReal is owned by Voodoo, a mobile gaming company. Voodoo acquired BeReal for approximately $537 million (GBP 500 million). |
02. Why SEO Matters for Social Media Platforms
SEO isn’t just for traditional search engines like Google or Bing. Optimizing your content for discovery on social media platforms can enhance your visibility and engagement. Many platforms even newer ones rely on hashtags, keywords, and algorithms that prioritize relevance and quality.
Here’s a simple table summarizing how search works on popular and emerging social media platforms, highlighting key features like search intent, content types, and optimization opportunities.
Social Media Platforms | Search Intent | Content Types | Optimization Opportunities |
---|---|---|---|
Connecting with people, groups, and businesses | Posts, Pages, Groups, Videos | Use relevant hashtags, keywords in page/group names, and captions. Optimize profile info. | |
Discovering trends, products, and creators | Posts, Stories, Reels | Add hashtags, alt text, and geotags. Use trending audio and searchable captions. | |
TikTok | Entertainment and trend discovery | Short-form videos | Focus on trending hashtags, sounds, and searchable video descriptions. |
News and real-time updates | Tweets, Threads | Use relevant hashtags, trending topics, and SEO-friendly profiles. | |
YouTube | Video content discovery | Videos, Shorts, Playlists | Add keywords in titles, descriptions, and tags. Create engaging thumbnails and playlists. |
Professional networking and knowledge | Posts, Articles, Profiles | Optimize profiles and posts with industry-specific keywords. Engage with hashtags. | |
Inspiration and ideas | Pins, Boards | Add descriptive titles, alt text, and keywords. Use visually appealing content. | |
Lemon8 | Aesthetic and lifestyle inspiration | Posts, Stories | Leverage visual appeal, targeted hashtags, and SEO-friendly captions. |
BeReal | Authentic, real-life moments | Daily photos | Focus on authentic storytelling and consistency in captions for discoverability. |
Discussions and niche communities | Posts, Threads | Use subreddit-specific keywords. Optimize headlines for community relevance. |
03. Blogging Strategies for Lemon8
Here are some of the best blogging strategies for the Lemon8 social media platform.
3.1 Leverage High-Quality Visuals
Lemon8’s aesthetic-first approach demands that your visuals grab attention immediately. You can invest in professional photography or use design tools to create polished graphics. Additionally, optimize image filenames and alt text with relevant keywords before uploading to your blog and social posts.
3.2 Write Descriptive, Engaging Captions
Use captions to tell a story. Provide context, insights, or how-to guides that complement the visual content. Include relevant keywords naturally within your captions to enhance discoverability.
3.3 Create Complementary Blog Content
Write detailed blog posts that expand on topics introduced in your Lemon8 posts. You can embed your Lemon8 visuals in blog articles to create a seamless user experience.
Use backlinks between your blog and Lemon8 profile to drive traffic both ways.
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3.4 Master Hashtag Strategy
Research trending hashtags on Lemon8 and incorporate them strategically. You can use a mix of niche-specific and broader hashtags to maximize reach.
04. Blogging Strategies for BeReal
Here are some of the best blogging strategies for the BeReal social media platform.
4.1 Capitalize on Authentic Moments
BeReal’s raw and unfiltered approach means content marketing must feel genuine. Write blog posts inspired by real-time moments captured on the app.
Share behind-the-scenes insights or personal stories that resonate with your audience.
4.2 Incorporate Time-Sensitive Content
Since BeReal’s prompts are time-based, align your blog and social content with current trends, events, or seasons. Create a sense of urgency with posts that connect to the immediacy of BeReal’s updates.
4.3 Promote Cross-Platform Engagement
Share unfiltered glimpses of your writing process or behind-the-scenes moments on BeReal to create curiosity about your blog. Use these authentic snapshots to entice your followers and direct them to your blog for detailed and polished content.
4.4 Embrace Community Building
Write blogs about topics that foster community, such as shared hobbies or niche interests popular among BeReal users. Respond authentically to comments and engage in meaningful conversations both on BeReal and on your blog.
05. General SEO Tips for New Platforms
Here are some of the best general SEO tips for new social media platforms.
5.1 Keyword Research
Use tools like Google Trends, Semrush, or Mangools SEO to identify keywords gaining traction on new platforms. Focus on long-tail keywords that align with the unique culture of Lemon8 or BeReal.
5.2 Optimize Profiles
Use a consistent username and profile picture across platforms to build a recognizable brand. Write a clear, keyword-optimized bio that reflects your niche and includes a link to your blog.
5.3 Experiment and Analyze
Use analytics tools provided by these platforms (or external ones) to track engagement and adjust your strategy. Test different types of content to see what resonates most with your audience.
5.4 Repurpose Content
Repurpose blog posts into bite-sized, platform-specific formats like carousel posts for Lemon8 or snapshots for BeReal. Ensure each piece of content is tailored to the platform’s tone and audience preferences.
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5.5 Leverage Early Adopter Advantage
Be proactive in creating content for new platforms to establish yourself as a leader in your niche before they become oversaturated.
06. Conclusion
Navigating new social media platforms like Lemon8 and BeReal requires a balance of creativity, authenticity, and strategic SEO practices. By understanding each platform’s unique characteristics and integrating them into your blogging and content strategy, you can position yourself to stand out and build a loyal following.
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