Do you want to monetize your blog with Google AdSense? Is your blog being rejected by Google AdSense again & again saying, “Fix Valuable Inventory: No Content Error”? Don’t worry, you’re in the right place. I this post, I will guide you on why your blog is being rejected and How to get AdSense approval.
The Adsense is the most popular advertising program by Google. Once Google AdSense approves your blog for monetization you can display Google Ads on your blog and make money.
Most of the bloggers and web publishers soon after creating a blog apply for Google Adsense without reading the requirements and Google Publisher Policies, as a result most of the applications are rejected again-and-again by Adsense saying, “Valuable Inventory: No content”.
Most of the bloggers and web publishers always in hurry to apply for AdSense and don’t even bother to read Google Webmaster Guidelines & AdSense Policies thoroughly. So let’s see what are the root causes of “Valuable Inventory: No Content”, and how to get AdSense approval.
In simplest words, the error “Valuable Inventory: No Content” tells you that your website does not have enough content or your website content is irrelevant, means not suitable for displaying Google ads. With this error, Google Adsense also lists suggestions as well, like how to prepare your content that will be compliant with Google Publisher Policies.
This is what it says and suggests to read:
Valuable Inventory: No content
As stated in our Program policies, we may not show Google ads on pages or apps with little to no value and/or excessive advertising until changes are made. This includes hosted ad pages or pages or apps without content.
For more information, review the following resources:
- Policy tips for creating high quality sites (part 1)
- Webmaster quality guidelines
- AdSense Program policies
Most Probable Causes Of Rejection
With “little to no value” or “no relevant” content means that the content of your blog does not offer any value to advertisers. You’re not creating high quality content and not focusing on delivering the best possible user experience to visitors.
Your content is not original means you have copied or copying from somewhere else.
You don’t have enough content on your website means your website doesn’t have enough posts or articles.
Your textual content is little and it is mostly comprised of images, flash, and videos.
You are using low-quality and unprofessional thumbnails in your blog posts.
- Here is one such example of low-quality and poorly designed thumbnails.
Important pages are missing or not been created, like Privacy Policy, Disclaimer, About Us, Contact Us, etc.
Your website traffic is very poor and not bringing organic traffic i.e. traffic from SERPs (Search Engines Results Pages) such as Google, Bing, etc.
You are not following the Google Webmaster Guidelines for creating content.
Your theme is not responsive or not suitable for displaying ads. Responsive means your theme should be compatible on any device such as desktop computer, tablets and smartphones.
You are not using a quality theme or you have customized your website in a way that it is all messed up.
Always remember that building a high quality website/blog needs efforts, time and consistency. This is what AdSense expects from you before you apply to AdSense Affiliate Program.
Your efforts and seriousness should be clearly visible on your blog.
Below are some examples of non-professional blogs. Just imagine why an advertiser registered with AdSense would like to display its ads on such low quality blogs.
Example 1: Homepage
Example 2: Homepage
Example 3: Homepage
Example 4: Item Page / Detail Page
How To Get AdSense Approval?
Below are some of the best practices, tips and guidelines for getting AdSense approval.
Create a content around a niche that would add value to advertisers and people. Write high-quality, relevant, original, and unique content by keeping users/visitors in mind. Ask yourself, is your content providing any value to visitors or you are just writing for yourself?
Fill your blog with quality content. Make sure the quantity of textual content should be more than the images, flash and videos. The quality content drives organic traffic to your website.
When people start new blog most of them (1) Use AI Tools like ChatGPT to generate content (2) Copy content from other blogs and affiliate websites (3) Regenerate content using paraphrasing tools, and paste into their articles. Remember that Google is more smarter than you. Such content never ranks and indexed in Google. Every single day Google puts millions of such posts to spam.
Make sure not to breach Google Publisher Policies.
Follow the on-page SEO guidelines when your write content. These things will add quality to your blog posts and will give good user experience.
- Use Heading tags
- Add enough space between images and text
- Don’t write lengthy paragraphs, shouldn’t be longer than 3 to 4 lines
- Font-Color shouldn’t be vague, Font-Size should be appropriate
- Use next-generation image formats such as WebP. Optimized images before you upload them
Don’t use one thumbnail for more than one blog post. Try to create relevant and quality thumbnails. Avoid writing unnecessary text on them. The text shouldn’t be too large or too small. Always create thumbnails of equal sizes i.e. width and height of every thumbnail should be the same.
- This is one such example of blog with quality thumbnails.
Most of the experts suggest at least 20 quality articles to be posted on your blog and should be indexed in Google before you apply to Google Adsense. Use the Google Search Console or copy and paste the URL’s of your blog on Google to check whether they have been indexed or not.
Don’t forget to create important pages like Privacy Policy, Disclaimer, About Us, Contact Us, etc.
Submit your Sitemap to Google Search Console, so Google crawlers will crawl all your posts. Learn: How To Create Sitemap In WordPress & Add Sitemap URL In Search Console | How To Add Sitemap In Blogger & Google Search Console.
Make sure to create pages and accounts of your blog on popular social media platforms like Twitter, Facebook, Instagram etc, and try to engage some audience.
Be consistent in posting. Try to post some quality articles per week. The more you are consistent, higher the rate of approval because Google does not encourage those blogs where there is inconsistency in posting articles. Consistency is one of the keys to success.
Use responsive and professional AdSense Ready themes for your blog/website. Sometimes AdSense rejects your website for poor layout and design. You can find plenty of themes for any niche here:
Below are some examples of ads ready professional themes for blogging.
Example 1: Homepage
Example 2: Homepage
Example 3: Item Page / Detail Page
Don’t Hurry
When you create a blog don’t look for applying to any affiliate program unless until you don’t find the exact niche of your blog and don’t bring some organic traffic.
Besides Google Adsense if you apply for some other affiliate program like CJ Affiliates, Amazon, etc, they will give you a certain time period to produce sales to qualify for their programs. If you fail to produce sales your affiliation will be terminated.
So read about blogging, affiliate marketing, SEO, Google Analytics, keyword research, etc. All these things will help you to bring good traffic to your blog. Once your blog brings traffic then apply for affiliate programs to earn money.
Have a look on these articles related to Google AdSense:
- How To View Google Analytics In WordPress Dashboard | Site Kit By Google
- Solved: The Number Of Ads You Can Show Has Been Limited | Invalid Traffic Issue – Google AdSense
- Affiliate Marketing Vs Google AdSense: Which One Is Best & Profitable?
- How To Increase Google AdSense Revenue – 8 Tips | Understand RPM, CTR & CPC
- Solved: Auto Ads Might Not Work Well With the Current Theme
In order to learn:
- How To Write An Ideal Blog Post
- How To Grow Blog Traffic
- How Long It Takes To Get Traffic & Earn An Income – Timeline
Go through this article and read above 3 topics: How To Start A WordPress Blog & Make Passive Income Online
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