Helium 10 is one of the most popular and powerful all-in-one software solutions for Amazon sellers.

It provides a comprehensive suite of tools to help sellers with product research, keyword research, listing optimization, inventory management, and analytics.

Whether you’re a beginner or an experienced seller, Helium 10 offers features catering to different expertise levels.

But how does it stack up against competitors like Jungle Scout, Data Dive, Keepa, AMZScout, and SellerAmp? This review covers Helium 10’s features, pricing, and a comparison with these alternatives.

Topics

• A Brief Overview of Helium 10
  • Helium 10 Supported Amazon Marketplaces
• Key Features of Helium 10
  • Product Research
  • Keyword Research
  • Advertising
  • Insights Dashboard
  • Analytics
  • Listing Optimization
  • Operations
• Helium 10 Pricing & Plans
• Helium 10 vs. Jungle Scout
• Helium 10 vs. Data Dive
• Helium 10 vs. Keepa
• Helium 10 vs. AMZScout
• Helium 10 vs. SellerAmp
• Helium 10 Testimonials
• Final Thoughts

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01. A Brief Overview of Helium 10

Launched in 2015, Helium 10 began as a suite of tools designed to assist Amazon sellers in optimizing their businesses. Initially, it offered features such as product research, keyword research, and listing optimization tools, enabling sellers to identify profitable products and enhance their listings for better visibility.

Over the years, Helium 10 has expanded its offerings to include over 30 advanced tools, encompassing areas like inventory management, analytics, and marketing.

Key Stats! As of 2025, Helium 10 supports more than 20 marketplaces and boasts over 2 million users worldwide. The platform processes over 2 billion data points daily and managed over $6 billion in Amazon Gross Merchandise Volume (GMV) in 2023.

1.1 Helium 10 Supported Amazon Marketplaces

Helium 10 supports multiple Amazon marketplaces worldwide. Here is a list of the marketplaces it currently supports:

• North and South American Markets: United States (Amazon.com), Canada (Amazon.ca), Mexico (Amazon.com.mx), Brazil (Amazon.br)
• European Markets: United Kingdom (Amazon.co.uk), Germany (Amazon.de), France (Amazon.fr), Italy (Amazon.it), Spain (Amazon.es), Netherlands (Amazon.nl), Poland (Amazon.pl), Turkey (Amazon.tr)
• Middle East and African Markets: United Arab Emirates (Amazon.ae), Saudi Arabia (Amazon.sa), Egypt (Amazon.eg)
• Far East and Indian Markets: India (Amazon.in), Japan (Amazon.co.jp), Australia (amazon.au), Singapore (amazon.sg), China (amazon.cn)

02. Key Features of Helium 10

Here are some of the key features of Helium 10:

2.1 Product Research

Black Box: The Black Box helps you find profitable product opportunities on Amazon by analyzing sales data, competition, and other key metrics. It’s great for narrowing down potential products quickly.

Xray: The Xray provides detailed product analysis directly on Amazon’s search and detail pages. It offers insights into sales estimates, review counts, BSR (Best Seller Rank), and more, helping you make data-driven decisions.

Review Insights: The Review Insights allows you to analyze customer reviews for your products or competitors’ products. You can identify common praises and complaints, track progress, and improve your product listings based on customer feedback.

Product Launchpad: The Product Launchpad helps you plan and execute successful product launches on Amazon. It provides tools for keyword research, competitor analysis, and advertising strategies to ensure your product gets off to a strong start.

2.2 Keyword Research

Cerebro: The Cerebro tool allows you to perform Amazon Reverse ASIN Lookup to find keywords that competing products are ranking for. It helps you uncover high-volume, low-competition keywords to improve your product listings.

Magnet: The Amazon Keyword Planner helps you reveal high-volume, highly-relevant keywords for Amazon and Walmart. It provides a comprehensive list of keyword suggestions based on a seed term or ASIN.

Xray Keywords: This Chrome Extension allows you to perform quick keyword research directly on Amazon by displaying keywords that drive sales for top products. It helps you evaluate keyword relevance and uncover competitor keywords.

Keyword Sales: This tool helps you identify keywords driving product sales, allowing you to optimize your listings and campaigns for better performance.

Advanced Brand Analytics: This tool provides insights into your brand’s performance on Amazon, including data on sales, reviews, and customer behavior. It helps you make data-driven decisions to improve your brand’s visibility and sales.

2.3 Advertising

AI Advertising: This tool leverages AI to manage and optimize your advertising campaigns automatically. It takes care of everything from launching campaigns to adjusting bids and budgets, allowing you to focus on growing your business.

Rule-Based Automation: This feature allows you to set up rules and automation for your campaigns in bulk. You can create custom templates and strategies that the system will follow, saving you time and ensuring consistency in your advertising efforts.

Keyword Recommendations: Helium 10 provides AI-driven ruled-based keyword suggestions to help you maximize your product visibility and ROI. It analyzes your campaign data and suggests the most effective keywords to target.

Dayparting: This tool helps you schedule your ads to run at specific times of the day when your target audience is most likely to be active. It optimizes your ad spend by focusing on high-conversion periods.

Ad Spend Limits: You can set daily or monthly ad spend limits to control your budget and prevent overspending. This ensures that your campaigns stay within your financial constraints while still achieving optimal results.

2.4 Insights Dashboard

Dashboard Access: Provides a centralized view of key data and metrics, allowing you to quickly evaluate your business performance at a glance.

My Products: Organizes your product data and aggregates it by Parent/Child ASIN groupings, making it easier to analyze product performance.

Insights & Recommendations: Offers personalized insights and recommendations based on your data, helping you identify growth opportunities and take action quickly.

2.4 Analytics

Keyword Tracker: This tool allows you to monitor your product’s keyword rankings in real time. You can track both organic and sponsored keyword positions, spot ranking trends, and compare your visibility to competitors.

Market Tracker: Market Tracker provides comprehensive market intelligence by tracking keywords, brands, top performers, and more. It helps you gain a competitive advantage by identifying market trends and competitor strategies.

Profits: The Profits tool gives you a detailed view of your financial health by tracking gross revenue, net profits, and other key metrics. It helps you analyze sales trends, manage orders, units sold, ROI, profit margins, promotions, refunds, and your ASIN counts. It tracks inventory and shows restock suggestions.

2.5 Listing Optimization

Frankenstein: This tool helps you process and organize keywords for your product listings. It ensures that you’re targeting the highest-converting keywords to improve your search ranking and visibility.

Scribbles: A powerful tool that ensures your Amazon listing is fully optimized by incorporating all essential keywords. It helps prevent missed opportunities by tracking used and unused keywords in real-time.

Listing Analyzer: This tool allows you to analyze your product listings and compare them with competitors. It provides insights into what works and what doesn’t, helping you make data-driven improvements.

Listing Builder: A comprehensive tool designed to create, refine, and optimize your Amazon listings with AI-driven insights. It seamlessly integrates keyword research and best practices to enhance visibility and conversions.

2.6 Operations

Managed Refund Service: This service helps you recover funds from Amazon by identifying and submitting reimbursement claims on your behalf. It handles everything from claim submission to tracking and maximizes your refund amounts.

Alerts: This tool provides 24/7 surveillance of your Amazon listings, alerting you to any potential hijacker activity, fraudulent products, or changes in your listings. It helps protect your inventory and brand reputation.

Refund Genie: An automated tool that simplifies the Amazon FBA reimbursement process. It identifies potential refunds and generates reports to help you claim back money owed by Amazon.

Follow-Up: This tool allows you to create automated email sequences to follow up with customers after a purchase. It helps improve customer satisfaction, gather feedback, and boost sales.

Inventory Management: Helium 10 offers tools to help you manage your inventory efficiently, ensuring you have the right stock levels and minimizing losses due to mismanagement.

Business Valuation: This tool helps you assess the value of your Amazon business, providing insights into its financial health and potential growth.

03. Pricing & Plans

Helium 10 offers 4 Plans: Starter Plan, Platinum Plan, Diamond Plan, and Elite Plan.

The Starter Plan is ideal for beginners, the Platinum plan suits growing businesses, and the Diamond plan is tailored for advanced sellers requiring more extensive resources.

The Elite Plan is an add-on to the Diamond plan, costing an additional $99 per month. It offers advanced features and resources designed for top-tier sellers aiming to scale their businesses rapidly.

Special Discount! Get 20% OFF Your First 6 Months and 10% OFF Every Month for Life. Visit Our Helium 10 Page To Avail These Offers Using The Coupons MEERSWORLD20 and MEERSWORLD10.

Here’s a comparison of the Starter, Platinum, Diamond, and Elite Plans:

Feature	Starter	Platinum	Diamond	Elite
Monthly Price	$39	$99	$279	$279 + $99
Annual Price (per month)	$29	$79	$229	$229 + $99
User Seats	1	1	5	5
Tokens	2	2	5	5
Black Box Uses	20	250	250	250
Cerebro Uses	2 per day	250	250	250
Magnet Uses	2 per day	150	150	150
Keyword Tracker	N/A	Track up to 500 keywords	Track up to 2,500 keywords	Track up to 5,000 keywords
Follow-Up Emails	Not specified	5,000 per month	15,000 per month	50,000 per month
Seller Central Account Connections	1	2	5	5
Freedom Ticket Training	Included	Included	Included	Included
Adtomic Access	Not included	Not included	Starting at $5k/month free, then pay 2% for any additional spend	Up to $40k/month ad spend included
Exclusive Features	N/A	N/A	N/A	Weekly virtual round tables, private Facebook group, early access to new tools, advanced training sessions, in-person workshops, VIP customer support

04. Helium 10 vs. Jungle Scout

Jungle Scout is a user-friendly Amazon seller tool focused on product research, keyword tracking, and supplier tracking.

Jungle Scout Strengths

• More user-friendly interface for beginners.
• Accurate sales estimates.
• Better supplier database.

Helium 10 Strengths:

• More extensive keyword research tools.
• Stronger listing optimization.
• Advanced analytics and PPC automation.

Opinion: If you need a simpler tool for product research, Jungle Scout is a good choice. However, for a more feature-rich experience, Helium 10 wins.

05. Helium 10 vs. Data Dive

Data Dive is an advanced Amazon data analysis tool that provides deep market insights, competitor analysis, and keyword research.

Data Dive Strengths:

• Advanced competitor analysis.
• In-depth market insights for expert sellers.

Helium 10 Strengths:

• More versatile toolset.
• Better keyword research and listing optimization.

Opinion: Data Dive is useful for deep market research, best suited for experienced sellers optimizing product positioning but Helium 10 is better for an all-in-one solution.

06. Helium 10 vs. Keepa

Keepa is a powerful price-tracking tool that monitors historical pricing trends, sales rank, and buy box data on Amazon.

Keepa Strengths:

• Detailed historical price tracking.
• Better for tracking long-term product trends.

Helium 10 Strengths:

• Comprehensive Amazon seller tools.
• Better for new and growing sellers.

Opinion: Keepa is great for tracking historical prices, essential for resellers and arbitrage sellers looking for price fluctuations, but Helium 10 is the better all-around tool.

07. Helium 10 vs. AMZScout

AMZScout is an Amazon research tool offering product tracking, niche analysis, and competitor insights.

AMZScout Strengths:

• Easier learning curve.
• Good product tracking tools.

Helium 10 Strengths:

• More advanced tools.
• Better keyword and PPC tools.

Opinion: AMZScout is useful for beginners, but Helium 10 offers more advanced capabilities.

08. Helium 10 vs. SellerAmp

SellerAmp is a sourcing tool for retail and online arbitrage, providing instant profit calculations, sales rank, and competition analysis.

SellerAmp Strengths:

• More suited for arbitrage and reselling.
• Strong profitability analysis.

Helium 10 Strengths:

• More powerful for private label sellers.
• Better keyword and PPC tools.

Opinion: SellerAmp is great for arbitrage sellers, while Helium 10 is the best choice for FBA private label sellers.

09. Helium 10 Testimonials

Helium 10 has helped thousands of Amazon and Walmart sellers scale their businesses with its powerful suite of tools. From product research to AI-driven advertising, users praise its accuracy, efficiency, and ease of use.

Here are some testimonials from real sellers who have benefited from Helium 10:

Final Thoughts

Helium 10 stands out as the best all-in-one Amazon seller tool, offering powerful research, optimization, and advertising management. While competitors like Jungle Scout and AMZScout provide strong product research, Helium 10’s comprehensive suite makes it the superior choice for serious Amazon sellers. Whether you’re launching a new product or scaling your business, Helium 10 remains the top option for success in the competitive Amazon marketplace.

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